“Female genitalia have long been a source of fascination, recently of celebration but generally of confusion. For many women their genital appearance is a source of anxiety. Vulvas and labia are as different as faces and many people, particularly women, don’t seem to know that. This is about grabbing the attention, using humour and spectacle, and then educating people about what normal women really look like. It’s time our society grew up around these issues. It’s not vulgar! It’s vulva!”